Privacy Policy

1. We are committed to protecting your privacy This statement outlines our practices for collecting and using your information online and provides you with choices about how your data is handled on our website and through the Vitality Plus App. 2. Collected Information We only collect personal information (Personal Identification Details, or PID) that is necessary for you to register on our website or mobile app. This information is voluntarily provided by you when you create an account, such as your name, email address, and demographic information. 3. Health and Activity Data The BBG Vitality Plus wearable collects sensitive health and biometric data to provide core product services. This includes, but is not limited to: sleep patterns (Light, Deep, REM), heart rate variability (HRV), resting heart rate (RHR), and skin temperature. This data is collected solely to provide the core health insights, scores, and services of the Vitality Plus App and is stored securely. This health and activity data is not shared with third parties, including the BBG Plus program partner or merchants, and is not used for external marketing purposes. 4. Personal Identification Details We use your Personal Identification Details (PID) for the following purposes: • To process your orders, update your account status, and manage delivery status. • To personalize your profile and communicate with you effectively. • To comply with legal requirements. • To inform you about our latest news, promotions, and events. Program Partner Disclosure (BBG Plus Reward Program): To facilitate your participation in our activity-effort reward program, your Personal Identification Details (PID) are securely shared with necessary parties within this program ecosystem. Specifically, your PID is shared with our program partner, BBG Plus, to: • Create and manage your membership account for participation in the reward program. • Reward participants with Energy Points based on program eligibility. • Enable users to claim vouchers in the marketplace. • Facilitate voucher redemption with participating third-party merchants (e.g., sharing necessary PID to complete the redemption transaction). PID will not be shared with any other party outside of this defined reward program. 5. Confidentiality Your personal financial information, including credit card and bank account details (if provided for payment), is kept strictly confidential. We share this financial information only with our secure, third-party payment gateway solely for the purpose of processing your payment transaction. We will not share your information with any other third parties outside of the purposes outlined in this policy. Our website employs strong security measures to protect your data. 6. Changes to our Privacy Policy BBG Global reserves the right to modify this Privacy Policy without prior notice. Please check this page regularly for updates. 7. Security We implement strong security measures, including physical, electronic, and managerial procedures, to protect your personal information and sensitive health data from unauthorized access, disclosure, or alteration. However, please note that no internet transmission or storage system is entirely secure. 8. What location information do we collect? • Precise location: GPS coordinates obtained via GPS, Wi-Fi, or mobile networks (accuracy <10 meters). • Approximate location: Country-level estimation based on IP address or cell tower signals. By using the App and participating in the Program, you consent to the collection, use, and disclosure of your personal information as described in our Privacy Policy. This Privacy Policy complies with the Personal Data Protection Act (PDPA) of Singapore.